Headlines are very important as it is the first line your audience see.
Having a compelling headline can make all the difference in your business. You need to grab the attention of your customers reading your brochure, catalog, blog, email, … A great headline convinces more people to read your copy, if it is a poor headline you might miss the opportunity to make a sale.
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy
I am going to give some tricks to grab the attention of your audience straight away.
1- You need to keep it simple and it needs to be appealing for whoever you are prospecting. If it is a young niche, you need to be more groovy and if you target elderly people it needs to be more conventional. The headline needs to be Unique to catch their attention.
2- You can use alliteration to make a better impact, example: Coca-Cola, Dunkin Donuts, Best Buy, PayPal
3- Stay relevant and on-point but ultra-specific: Think of the information your audience is looking for and what message you want to give them. Specificity is important as it increases how useful the content is.
4- Having a sense of Urgency in your headlines or even in your ads always bring a better rate of people clicking on your funnel. However it has to be done smoothly and not directly.
5- Talk about longevity, if you have a brand or product that is on the market for a while, mention it; it brings confidence
6- Ask a question that the readers asked themselves, and you are about to provide the answer. Don’t ask question with an answer of “yes” or “no” because if it is a no that your prospect answer you are going to lose him
7- Show that your product/service is Useful. You must offer a benefit, solve a problem or provide value to your audience.
8- You can make an offer if you start a new business and want to bring more people to your website, blog or ecommerce, offer something. Can be a training, a product, a 30min free coaching.
9- You can boost your headline with proven word like quick, easy, new, how to, guarantee, proven …
So ready to make the BEST headline!!!
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