The motive behind an action is the most important piece of the story and your WHY is usually born out of pain. To make a difference in this world, you have to inspire people to join your journey. And it is the same when you want to brand yourself in any industry.
Meaning of your WHY: What is your purpose? what is your belief? Why do you get out of bed every morning? The why has to be the result of all your effort, your way of wanting to change your life and/or people lives.
As an entrepreneur, you need to talk first about the end results of your product/service and not start with how it is going to work or what to do to get results. The difference between most entrepreneur and people that achieve better is the way we talk and present our opportunity. Usually we talk first about what we have, then how it is working and at last why they should buy it. Try by the WHY and you’ll see a much better result.
The top entrepreneurs and companies say first the Why we should buy from them. Because they have the best product/service. Once you have an audience that believe in you, you can sell them more products/service because they believe in you.
Exemple of Apple: They branded themselves as the best product that is, no matter what they do, phone – earphone- computer .. their followers want to buy it from them. They queue hours to get the latest product, and that is because these people are absolutely confident with what they buy, they trust Apple and believe on their product.
Trust and Loyalty is coming with the WHY.
It is the same for you, believe that what you are doing is the right thing to do and people will follow you.
You don’t need to do business with people that need what you have but the goal is to do business with people that believe what YOU believe.
The Law of Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.
People don’t buy what you do but why you do it.
Innovators are pushed by desire to create something new.
Early Adopters are the people that want to be the first to get it, the pioneer to be able to talk about it … in the example of Apple, they would queue hours to get the new IPhone.
To get mass market success you need to touch the 68% of the population – early majority and late majority. However to do that you need to achieve the tipping point which is in red to achieve market penetration. Without it, you won’t be able to market your product at a high level, because the majority of people won’t believe your product is good enough and they are not going to buy it as a pioneer, they want someone else to try it first. You want to target these first people because they are believers.
Laggards are just people that makes slow decision, falls behind others.
Your followers are behind you because they believe it would suit themselves. So you want to be a leader that inspire others and not the leader that show power and authority only. You want them to follow you because they want to and not because they have to.
As an entrepreneur, once your audience believe in you and your motivation, you can try anything and they will stay by your side.
So find your WHY before you start any business and want a change in your life .. The WHY is wrapped up in emotion and stories and events in your life. You need to share your stories, and give away what you can to inspire people and then you’ll reach the tipping red point and you’ll have loyal followers.
“The best ideas are the honest ones – ones born out of personal experience – ones that originated to help a few and ended up helping many” – Simon Sinek
I would love to hear your WHY.
Other resources that might help you:
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How to brand yourself CLICK HERE
Simon Sinek Video about “The Why was born out of pain” Watch it Here