Snapchat is one of the fastest-growing social networks with over 100 millions daily active users and 400 million snaps per day that will bring your business to another level. It is the second more popular application after Facebook. That is why I decided to give it a try for 2017!! You can increase community engagement and brand awareness through innovative marketing campaigns. 71% of Snapchat’s users fall into the 18 and 34 age range. See more statistics HERE
It allows you to engage with your audience at a personal level, and you build relationship with your followers 10 seconds at a time. Seven Billion pictures or videos are viewed each day on this platform.
You are able to send videos and photos directly to other users or to your “story” that all your fans can view for 24 hours.
The difference between snapchat and other platform is that you can send daily update on your everyday life. It is unfiltered, unedited, real and shared in real-time. According to Forbes report, 43% of Millenials favor authenticity over general content.
Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live event. An Example would be the campaign Audi, Huge and The Onion, it generated 37 Million impressions. See SNAPCHAT CAMPAIGN
The advantage for Snapchat is the immediate access and delivery of information. It is only available 24 hours and these series of images and/or videos can be used to lay out a sequential campaigns. You can save your story and use it for a video to advertise on other platforms.
You want to provide behind-the-scenes content to your community that will build TRUST. You can give some advice, tips relating your expertise or product, give some special reviews of your product that only your followers on Snapchat will get it. Use the filters, one of the great features of Snapchat. Make your audience feel special and you’ll build a strong relationship
The little disadvantage is that you don’t see the amount of followers you have, but you should be more concerned about how effectively you communicate with them!!
Snapchat is easy to track and analyze, with no paid posts, no algorithms, no scheduled posts, or waiting for the right time of the day to post content.
It is in realtime and think this way, it is your own reality show!! It enables the true nuances of storytelling of everything from your daily life to your exciting adventures.
Other resources you might need:
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